Appropriate for social science students, this text offers comprehensive coverage of both experimental and non-experimental methods. The author provides succinct explanations for a full range of methods, including descriptive, correlational, experimental, and quasi-experimental research designs. Practical tips and applications integrated throughout the text allow students to make real-world connections that encourage them to master the material.

• Full coverage of APA-style research reports is included in a separate appendix (A). A fully annotated sample manuscript is also included.
• Using SPSS for Windows, 3/e, has been fully revised and enhanced with new data sets and high-quality screenshots from the current version of the software.
• New! Online Teaching and Study Centers provide data for student practice and instructor resources that include PowerPoint presentations.