| Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity | 
 enlarge | Author: Garrett B. Gunderson
Publisher: Greenleaf Book Group LLC
Category: Book
List Price: $21.95
Buy New: $9.99
You Save: $11.96 (54%)
New (34) Used (8) from $9.99
Avg. Customer Rating:  44 reviews
Sales Rank: 62350
Media: Hardcover
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.2
ISBN: 1929774516
Dewey Decimal Number: 332.024
EAN: 9781929774517
ASIN: 1929774516
Publication Date: July 1, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals. Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common clichés and faulty retirement planning advice to plainly demonstrate the following and much more: - 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
- Conventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do.
- Building net worth is a recipe for creating a life of fear and poverty and how to escape that common trap.
- Debt may not be what you think it is and why that matters to your prosperity.
- 'High risk equals high returns' is destructive dogma and how reducing risk can increase your returns.
Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.
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| Customer Reviews: Read 39 more reviews...
 enlightening January 9, 2009
i understand what the fuss was about about garrett being repetitive. he is brutally repetitive in the 1st chapter, but after this, the book is a good read.
i can appreciate the concept that garrett brings to everyone's attention...that value creation is the cause of money. this is so true, because all things that are tangible were created by people, creating value in some form for others. those who create value for the most people, eventually get paid the most. just ask michael dell or steve jobs, why not bill gates. these people create value for millions upon millions of people.
 Not what you think January 7, 2009
I bought this book assuming by it's title that it would be a financial how to book. That is not what this book teaches, although the author makes some good points about knowing what your are putting your money into instead of blindly following the crowd I would have liked more practical information. I do believe the soul purpose theory is a good one, and that most people are the most successful when they do what they are truly passionate about but again it's presented in such a way that you expected more concrete advice.
I feel like the book was a hook to purchase the rest of his products online, I never like to read a book and feel like it is part infomercial.
So overall I did get something out of it but would have liked more.
 Financial mythology - Do not become a victim of poor thinking December 6, 2008
2 out of 3 found this review helpful
This book addresses many myths of investing that have been ingrained in many of us for so long that we have deemed them as true. The author Garrett Gunderson, a self made millionaire at the age of 26, has addressed those myths and given insight into what truly makes a person successful. Entertaining and informative, his style of writing captivates the reader and allows for introspective review of what is our Soul Purpose in life and how to capitalize in it.
The book is well written, well organized, and has changed my approach to finding true happiness. This is a paradigm shift from what experts have incorrectly taught and ingrained in all of us.
You will learn many key points:
Understand the importance of stewardship. How the 401(k) that you are investing into your future is a fallacy. Understand true wealth and how net worth is not a true indicator of your financial security. Understand the importance of price versus value. Determine whether you are a producer or consumer. Understand how to invest and mitigate your risks. Liberate yourself for financial freedom.
I highly recommend this book to everyone interested in achieving their financial and personal goals in life.
 yeah but...... November 25, 2008
2 out of 4 found this review helpful
Quickest way to riches would be a buck for every time you hear the term "soul purpose" in this book. Interesting viewpoints concerning money and investing, but not much meat.
Taking Inspiration from an Investing Book October 9, 2008
1 out of 3 found this review helpful
In many ways I feel that this book is underserved by labeling it an investment or personal finance book. Yes, it does offer some solid and original thinking on both topics. But is even better in its wisdom about what matters in life -- i.e. finding and cultivating your Soul Purpose.
Gunderson notes, rightly, that the best investment anyone can make is in herself. Education. Health. Friends. Family. These are what really count in life's balance sheet.
I have struggled with expenses since graduating college and taking on a ton of debt. Gunderson and Killing Sacred Cows helped me realize that my education is one of the best investments I could have made, and well worth the interest payments.
If you are struggling with making ends meet and want to avoid the "cut, cut, cut" advice of most financial advisors, then pick up a copy of this book.
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