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| The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace | 
enlarge | Author: Ron Alsop Publisher: Jossey-Bass Category: Book
List Price: $24.95 Buy New: $13.35 You Save: $11.60 (46%)
New (48) Used (8) from $13.35
Avg. Customer Rating: 6 reviews Sales Rank: 18168
Media: Hardcover Edition: 1 Number Of Items: 1 Pages: 272 Shipping Weight (lbs): 1 Dimensions (in): 9.1 x 6.2 x 1.2
ISBN: 0470229543 Dewey Decimal Number: 331.340973 EAN: 9780470229545 ASIN: 0470229543
Publication Date: October 13, 2008 Availability: Usually ships in 1-2 business days Condition: BRAND NEW
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Product Description The first wave of the Millennial Generation—born between 1980 and 2001—is entering the work force, and employers are facing some of the biggest management challenges they’ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers—92 million vs. 78 million. The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they’re hard working and achievement oriented, most millennials don’t excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic. This book will let readers meet the millennials and learn how this remarkable generation promises to stir up the workplace and perhaps the world. It provides a rich portrait of the millennials, told through theeyes of millennials themselves and from the perspectives of theirparents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes, particularly as they are playing out in the workplace. It also describes how companies are changing tactics to recruit millennials in the Internet age and looks at some of this generation’s dream jobs.
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| Customer Reviews: Read 1 more reviews...
Senior Citizens Are Startled December 22, 2008 1 out of 1 found this review helpful
A startling insight into a world that is completely foreign to senior citizens, other than the fact that we can see our grandchildren being coddled too much. The real world awaits all these young people and, when they mature into their middle years, they will find that refusing to face it will increase their counseling fees by infinite numbers.
Expectations December 22, 2008 Journalist Ron Alsop (The Wall Street Journal) has taken a group of columns and expanded them into a book titled, The Trophy Kids Grow Up. Alsop's kids are the millennials, those born between 1980 and 2001, who have grown up with prosperity and have had lavish attention and praise wash over them throughout their lives. Now that they are arriving in the workplace, Alsop proposes ways that companies need to change to accommodate this generation of workers. I'm not as sure as Alsop is that this generation is shaking up the workplace. It may be that this group, to whatever extent they represent a real group, may be unrealistic in their expectations of the workplace, and are making their concerns heard. Some companies are listening and making changes; other companies are likely to tell them to grow up. Alsop provides lots of examples of what changes some companies are making. Each chapter ends with "chapter highlights" to recap his key points. I found this book to be tedious to read and sometimes repetitive. I was aghast to read about helicopter parents wanting (and sometimes getting) to sit in on performance assessment meetings with their children who are adults. My forecast is that this cohort called millennials may be starting out with expectations that some companies will be willing to meet. As the bulk of millennials come to the workforce, their expectations may become more realistic and more consistent with current corporate practices. If you read this book and decide to copy what some companies are doing, I encourage you to think twice, and make only those changes that you conclude are absolutely necessary to avoid alienating the talented millennials you want to become part of your organization.
Rating: Two-star (Mildly Recommended)
The Care and Feeding of Millennials at Work December 9, 2008 The "Millennials" were born between 1980 and 2001, and the first of them are just entering the work force as their Boomer parents and grand-parents are exiting it. According to many studies, the Millennials have been more coddled than previous generations (thus the Trophy Kids designation) and their parents have earned the designation of "helicopter parents," due to their willingness to drop into any situation and fix it for their kids. At the same time, Millennials are very involved in their community and how their work place participates in local and global philanthropy. Alsop takes studies and interviews with student recruiters from management, banking and investment firms to create a picture of just what the Millennials expect, how companies can meet their desires and retain what may be the most job-hopping generation to enter the work force. Good for recruiters, managers and HR personnel responsible for hiring and retention.
Fantastic Subject and Advice October 23, 2008 6 out of 6 found this review helpful
Born between 1980 and 2001, "millennials" challenge us as they move into their roles of student, worker and citizen. For anyone that has experienced these trophy children, they realize that we (management) need help and guidance. This is a well-crafted book that will help you adapt to the demands of the millennial generation. It is also full of advice on how to retain this generation. As pointed out in this important work, attracting is one problem. Retention is quite another.
Spending most of my career in human resources as a manager and now as a human resources corporate director, I have experienced many of the attributes from this generation and found this to be a very helpful book for planning the future. Ron Alsop shares his insight and helps us understand the many facets of this fascinating albeit frustrating group. As I read the book, I wrote down many of the conflicting qualities and characteristics of these millennials.
1.High sense of entitlement 2.Philanthropic 3.Surprisingly Community-minded 4.High premium on career success 5.Job-hoppers 6.Not Loyal to any employer 7.Technologically savvy 8.Committed to self-determination 9.Confident 10.Hard working 11.Achievement oriented 12.Display poor leadership abilities 13.Not good problem solvers 14.Demand freedom and flexibility 15.Expect explicit rules
How can we ever hope to blend this eclectic mix of attributes? Well, this book provides a rich portrait of these young people (and their parents) and more importantly, offers sage advice on how to deal with them.
I hope you found this review helpful. Michael L. Gooch, Author of Wingtips with Spurs:Cowboy Wisdom for Today's Business Leaders.
A Must Read for Managers October 18, 2008 0 out of 2 found this review helpful
Anyone working with members of the Millennial generation will want to read this informative book by Wall Street Journal writer Ron Alsop. He offers an insightful look at the newest generation to join the workplace by covering the upsides (tech savvy, bright, high aspirations) and the downsides (entitled, informal, impatient) using real world examples from managers at Fortune 100 firms and career services professionals from major colleges and universities.
The Trophy Kids Grow Up is balanced and well written, and will give you the information you'll need to successfully manage this group.
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