| Entrepreneurial Small Business |
 enlarge | Authors: Jerry Katz, Richard Green
Publisher: McGraw-Hill/Irwin
Category: Book
Buy New: $102.94
New (35) Used (30) from $102.00
Sales Rank: 9039
Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 848
Shipping Weight (lbs): 4.3
Dimensions (in): 10.9 x 8.5 x 1.4
ISBN: 007340506X
Dewey Decimal Number: 658.022
EAN: 9780073405063
ASIN: 007340506X
Publication Date: January 4, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
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